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K2
Inc. Announces Immediate Campaign to Enforce Autococker®
Intellectual Property
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PRESS RELEASE
For
Immediate Release:
K2 Inc. Announces Immediate Campaign
to Enforce Autococker® Intellectual Property.Carlsbad, CA, May
6, 2004: K2 Inc.
(NYSE:KTO) announces an immediate and aggressive campaign enforcing
the acquired intellectual property rights of Worr Game Products
(WGP) including the premium paintball markers incorporating its
proprietary Autococker® technology.
K2 Inc. intends to vigorously protect its investment as well as
WGPs rights by taking action against imitators who violate
those rights. K2 Inc. will promptly investigate all reports it receives
of customer confusion, warranty representation, and illegal importation
of substandard or knock-off products. K2 Inc. will take all necessary
remedial action to swiftly terminate transgressions upon its intellectual
property rights.
Bud
Orr, President of WGP in explaining this action to custom product
manufacturers and players alike stated, Our intent is to protect
our customers from being misled by non-genuine Autococker® product
falsely presented in the market place. We are going to aggressively
pursue all companies that we feel are manufacturing, marketing or
distributing non-WGP premium markers as the Autococker® brand
or look.
K2 Inc. looks forward to continuing WGPs long-standing relationships
with responsible custom product manufacturers. Bud Orr reiterated,
Our company wants to make sure that players have the opportunity
to experience genuine Autococker® brand markers including those
from our approved custom manufacturers.
Submitted
by:
Jason Alexander
Brass Eagle
Brand Manager
Main Phone: 800-861-6095
Direct Phone: 479-464-6637
Direct Fax: 479-464-6737
E-Mail: jalexan@brasseagle.com
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